Privacy Policy
Last Updated: January 29, 2025
RealAnalytica, Inc. ("RealAnalytica," "we," "our," or "us") values your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store, and protect data when you use our website, platform, and services (collectively, the "Services").
By using the Services, you agree to the terms of this Privacy Policy.
1. Information We Collect
We collect information in the following ways:
a. Information You Provide
- Account registration details such as name, email, phone number, and password.
- Professional details such as brokerage name, license number, and region.
- Payment and billing information when purchasing subscriptions.
- Communications or support requests sent to us.
b. Automatically Collected Information
- Device, browser, and log data (IP address, operating system, referral URLs, session duration).
- Usage metrics (features accessed, pages viewed, timestamps).
- Cookies or similar technologies for authentication and analytics.
c. Third-Party and MLS Data
- Property, listing, and market data from MLS feeds, public records, and approved third-party data sources.
- Integration data from connected accounts (e.g., email, CRM, or analytics systems) only with your explicit authorization.
2. How We Use Your Information
We use collected information to:
- Operate and improve our platform and AI features.
- Authenticate users and manage accounts.
- Provide personalized insights and predictive analytics.
- Process payments and send transactional emails.
- Respond to customer inquiries and provide technical support.
- Comply with legal, regulatory, and MLS data-usage requirements.
- Conduct anonymized research and model training to enhance product performance.
3. Legal Bases for Processing (for EEA/UK Users)
If you are in the European Economic Area or the United Kingdom, we process your data based on:
- Performance of a contract (providing our Services).
- Compliance with legal obligations.
- Legitimate interests in improving and securing our platform.
- Your consent, when applicable.
4. Data Sharing and Disclosure
We do not sell your personal information.
We share data only as necessary to provide and secure the Services:
- Service Providers: Cloud hosting, analytics, billing, and customer-support vendors under strict confidentiality agreements.
- MLS Providers and Integrations: Only as required for authorized data access and display.
- Legal or Regulatory Requests: When required by law, subpoena, or court order.
- Business Transfers: In the event of a merger, acquisition, or sale of assets, where privacy commitments will remain in effect.
5. Cookies and Tracking
We use cookies and similar technologies to maintain login sessions, analyze usage patterns, and improve functionality.
You may disable cookies in your browser settings, though some features may not function properly.
6. Data Retention
We retain personal data for as long as necessary to:
- Provide the Services and maintain business operations.
- Meet legal, contractual, and regulatory obligations.
- Support audit and compliance (e.g., SOC 2 documentation).
When data is no longer needed, it is securely deleted or anonymized.
7. Data Security
We implement technical and organizational controls aligned with SOC 2 Type II and industry best practices, including:
- Encryption in transit (TLS 1.2+) and at rest (AES-256).
- Multi-factor authentication for internal systems.
- Access control and least-privilege policies.
- Continuous monitoring and annual penetration testing.
- Documented incident-response and breach-notification procedures.
8. Your Rights
Depending on your jurisdiction, you may have the right to:
- Access, correct, or delete your personal data.
- Object to or restrict certain processing.
- Withdraw consent where applicable.
- Request a copy of your data in portable format.
To exercise these rights, contact us at mehdi@realanalytica.com.
9. Data Transfers
We store and process data primarily in the United States.
If data is transferred internationally, we ensure appropriate safeguards such as Standard Contractual Clauses or equivalent mechanisms.
10. Children's Privacy
Our Services are not intended for individuals under 18.
We do not knowingly collect personal information from minors.
11. Changes to This Policy
We may update this Privacy Policy periodically.
When we make material changes, we will notify users by email or through the platform and update the "Last Updated" date above.
12. Contact Us
For any questions, concerns, or privacy requests, please contact:
RealAnalytica, Inc.
Email: mehdi@realanalytica.com